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Design

Forget KPIs: Vibes, community, and culture are how to build a brand in 2026

Leaning into your community and who your consumers already are will help you develop the best messaging. Gone are the days when marketers can think in five- or 10-year plans. These days, it’s about tomorrow, not the next 16 months, because culture and what captures consumers’ attention is cha...

3222 views
Design

Quince copied its way to a $10 billion empire. Now it’s looking for a new story

The dupe-culture darling just raised $500 million. I ask its first head of brand and narrative how she’s positioning the brand for hyper growth. There’s a $298 midi dress on Reformation’s website with delicate lace details and a button front that allows you to show some leg—it’s t...

3183 views
Design

A simple reason it’s getting harder to build rental housing

The pandemic, tariffs, and the war in Iran are just a few of the factors spiking construction material costs. Rental housing construction is slowing down in the United States. The cost of common construction materials is a big reason why.

3431 views
Design

Prada’s NYC store turns scaffolding into high art

Fashion brands are transforming a utilitarian construction requirement into a building-scale branding opportunity. New York City’s famed Fifth Avenue is best known for its sparkling, fantastical holiday windows. Now, luxury brands are transforming an often overlooked, sometimes maligned part of cit...

3560 views
Design

The most popular MAGA influencer you’ve never heard of is an AI foot fetish model

A fake soldier duped a million patriots for OnlyFans cash. It’s a sign of more worrying things to come. Do you know who Jessica Foster is? Neither did I until last week, which is surprising because (1) she has amassed 1 million followers on Instagram after starting her account just a few months ago...

3374 views
Design

Your creativity could use a good stretch—and Riz Ahmed wants to help

Riz Ahmed’s career has been guided by two questions: Does it stretch me? Does it stretch culture? Now he’s posing those questions to you in the latest episode of Fast Company’s podcast ‘Creative Control.’ When Riz Ahmed feels lost in his creative endeavors, he asks two questions: Does it stretch me...

3578 views
Design

Photoshop’s new AI assistant makes it easier than ever to edit images

Unlike rival tools like Nano Banana or GPT-Image, the AI assistant in Photoshop web and mobile gives you ultra-precise editing capabilities. Today Adobe is launching the public beta of its new AI assistant for Photoshop Web and Photoshop Mobile. The company’s impressive new assistant technolo...

3582 views

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