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Design

Sonos has a plan to make you love its speaker system again

After a rough couple of years, Sonos is on a mission to earn back trust. CEO Tom Conrad and CMO Colleen DeCourcy tell Fast Company how they’re making the Sonos system the star of the show. Few brands can point to a specific date for their downfall. For Sonos—once the darling of home audio—that date...

3472 views
Design

How camouflage became ‘the original deception’

A new interactive exhibition designed by Local Projects examines the evolution of camouflage. It takes a few moments to see the spotted jaguar slinking through the dense, sun-dappled jungle scene projected onto a wall inside the International Spy Museum in Washington, D.C. Soon after, the projectio...

3675 views
Design

How Willie Nelson’s THC beverage became an $80 million business in 1 year

Launched by the 92-year-old country music legend, Willie’s Remedy+ wants to become the Olipop of THC. At 92 years old, Willie Nelson has aged out of his title as the “world’s most prolific octogenarian,” but that doesn’t mean he’s slowed down. The country music legend, who has released more than 15...

3471 views
Design

Mr. President, please take off your hat

Trump is wearing branded merch during the country’s most solemn moments. The remains of six U.S. service members killed in Kuwait following the U.S. strike on Iran were returned home Sunday during a dignified transfer at the Dover Air Force Base in Delaware. President Donald Trump wore a branded ...

3799 views
Design

Claude can turn your handwriting into a font. Here’s how

Your chicken scratch rendered as a usable font. Sure, why not. One of the powers of the latest Claude AI model is that it can use any multiple external Python tools to perform complex tasks. And, as software engineer and AI expert Ashe Magalhaes has discovered, it turns out that the model can use t...

3829 views
Design

How Penguin Random House set its penguin logo free

The company just introduced a series of playful, hand-drawn illustrations that bring its iconic penguin to life. Any avid reader undoubtedly recognizes him: the sleek, inquisitive bird frozen inside an orange oval that’s become Penguin Random House’s distinctive logo. With its new brand refresh, Pen...

3860 views
Design

We need to rethink our love affair with big vehicles

Putting already careless and reckless drivers in large vehicles without any sort of demonstrated skill is asking for trouble. There aren’t enough hours in the day to be an expert on every issue (even though we’re expected to hold a strong opinion on just about everything). I prefer to stick to topi...

3799 views
Design

Why Luckin Coffee, Starbucks’ biggest competitor, wants to buy Blue Bottle 

The coffee wars are about to, forgive us, heat up. The Chinese coffee giant Luckin is reportedly acquiring the third wave coffee mecca Blue Bottle in a deal worth just shy of $400 million. It’s more than another acquisition: Luckin is making its most aggressive move on Starbucks since it opened its...

3675 views
Design

Alysa Liu’s hometown skating rink tells a surprising story about cities

Liu grew up training at the Oakland Ice Center, a product of the now-defunct community development programs that once helped create economic opportunity across California. It could have easily become a high-rise luxury condo complex. Or maybe a struggling office tower now being converted into luxur...

3773 views
Design

OpenAI just dragged its own brand

Winning the Department of War as a client made OpenAI look ‘opportunistic and sloppy,’ according to Sam Altman himself. It sounds like a brag-worthy business coup: not just snagging a high-profile client, but doing so just after your chief rival’s deal with that same client unraveled in a brutally ...

3700 views
Design

Lela Rose finally gets her boots

A new collaboration between Lela Rose and the luxury cowboy boots brand Lucchese suggests that the Western look is no longer a trend, but a staple in the American aesthetic. While some girls dream of getting their first designer handbag, Lela Rose—who grew up in Dallas—dreamt of getting her own pai...

3793 views

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